Neyer Properties has rebranded the nearly 200,000 square foot office building located at the corner of Seventh and Walnut, formerly known as the URS Tower, as 36 East 7th.

“There were several old brands in the marketplace associated with the property. A new brand for the building is just a part of the revitalization the building will experience in the coming months in addition to all the physical improvements,” said Chris Dobrozsi, vice president of real estate development at Neyer Properties.

Neyer selected the building’s address as the new name to signify its location in downtown and all the surrounding amenities. “The building is equidistant from both The Banks and OTR making it easy to get to and from for meetings or lunch options. Seventh Street is quickly becoming the new ‘heart of downtown’,” said Dobrozsi. The building also has a streetcar stop right outside its front door.

In addition to the new 36 East 7th brand, Neyer is investing over $3.5 million in an interior and exterior renovation of the building.

The 15th floor sky lobby offers Neyer a unique opportunity in terms of layout and functionality. “We wanted to capitalize on the panoramic views from the sky lobby while making it something unique to downtown,” said Dan Krueger, Director of Asset Management, “Having the building amenities on the 15th floor lobby will allow all of the tenants easy access while being able to enjoy to the views several different parts of the Queen City.”

The 15th floor lobby will feature a 50 person conference room with views of the outdoor patio and surrounding skyline, open, collaborative, informal meeting spaces, upgraded vending / market area, new cardio and fitness area complete with showers, and a remodeled roof deck patio.

Additionally all common areas of the building will be updated and remodeled.  This includes new tiling, sinks, counters and fixtures in the restrooms; new LED lighting in the corridors and hallways.  A move in ready suite will also be completed.

Neyer is also updating the mechanical systems to energy efficient components which will dramatically decrease operational costs and also increase tenant comfort.

On the exterior, the street level entrance will be reconfigured to include new materials and finishing to make the entrance more noticeable, inviting, and updated.  Along with the entrance, the first floor lobby will have upgraded finishes to complement the finishes on the 15th floor.

36 East 7th sits 12 stories tall on top of a separately owned 14-level parking garage and two levels of commercial space.

Michelle Klingenberg, Josh Gerth and Rusty Myers with JLL are partnering with Neyer to bring new users to the building.